Inside Maui: June Trends, Shifts, and Strategy
Minatoya Update – Council Delays Decision Until July 23
On July 2, the Maui County Council began reviewing Bill 9, a proposal that could phase out short-term rentals in thousands of apartment-zoned condos across Maui. If passed, it would eventually eliminate short-term rental use in complexes on the Minatoya List.
Most of the meeting was held in closed session with County attorneys, and no decisions were made. The Council will resume discussion on July 23.
A representative from the Mayor’s office shared during the public meeting that:
“Any amount of housing we can acquire for local housing would be considered a success for us.”
That statement makes the administration’s priorities clear but it is also cause for significant concern. Many of the properties impacted by this bill are central to Maui’s visitor economy and support families who rely on STR income.
If we got 200 homes, but 2,000 people lost their jobs and could no longer afford to pay rent, could it really be considered a win?
I'm keeping an eye on how this develops. If you’re unsure how this could impact you, give me a call, I’m happy to walk through the details.
Condo Complex Spotlight - Kai Malu
Kai Malu at Wailea Spotlight – Watch the 5-Part Video SeriesThis month I'm featuring Kai Malu at Wailea across all of our social channels. It’s a gated, residential-style condo community just above the Wailea Blue Golf Course. I've created a 5-part video series to walk you through exactly what matters:
Whether you’re shopping now or building long-term strategy, this series will give you a clear understanding of what Kai Malu offers.
https://www.youtube.com/playlist?list=PLVTdVf4w-FuhbMkNpWvkTtOlBHdaI7yqQ Keep your eyes out for our future condo video series! | |
 
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Joshua’s July Seller Tips
Small Adjustments, Big Impact
1. Set the Thermostat to Show Well, Not Just Save Energy
Why it’s important: A warm or stuffy home can turn buyers off instantly. Comfortable temperature = comfortable buyers with longer showings and better first impressions.
2. Swap Out Burnt Light Bulbs and Mismatched Color Temps
Why it’s important: Inconsistent lighting (yellow in one bulb, blue in another) makes a home feel disjointed. Unified lighting shows better in person and in photos.
3. Hide Extension Cords, Surge Protectors, and Loose Wires
Why it’s important: Visible cords distract from the space and make the home feel cluttered or improvised. Clean lines give a more polished impression.
4. Keep Window Screens Off for the Listing Photos
Why it’s important: Screens dull natural light and make windows look older. Removing them (temporarily) makes your listing feel brighter and more premium.
View the source data directly from the MLS:
PDF DOWNLOAD: Regional Data Sheet May PDF DOWNLOAD: June Activity
Market Trends
Have questions about the market? Reply to this email or call me at 808-824-3801
Local Spotlight – Tin Roof Maui
Tin Roof is a modern take on the classic Hawai‘i plate lunch. It’s walk-up, takeout only, and built around local staples like garlic noodles, mochiko chicken, pork belly, and more.
Chef Sheldon Simeon grew up on the Big Island and built the menu around the food he grew up eating. It’s not fancy, but it’s done right. Familiar flavors with expert execution, the way locals know and love it.
Easy to order online, easy to eat anywhere. That’s the style.
Address: 360 Papa Pl, Kahului, HI 96732
Website: tinroofmaui.com
Have something you'd like featured next month?
Reply to this email or send me a DM — I’d love to hear from you. And if you’re curious about what’s happening in the market, feel free to reach out anytime. — Joshua Broady
